Wasting Time Preparing For A Sales Call? Shame On You!

Hoovers is a serious company that a lot of people respect. Which is why these commercials don’t make any sense to me. There’s no big idea here and the writing and acting is forced.


The company’s redesigned Web site does a much better job communicating brand value.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.