Waste Not, Want Not

Sukle, recognizing that “frugality is en vogue like never before,” is presenting new work for Denver Water.
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To demonstrate the proposition and lead by example, Denver Water and Sukle reused old billboards and placed a thin vinyl snipe over the existing art, using only 8% of the vinyl that a newly printed board would.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. This is a decent idea to raise awareness on (not) wasting water. Interestingly, though, vinyl chloride (or better beloved as PVC) is a known human carcinogen and has contaminated water supplies from here to Instanbul.
    The manufacturing process of Vinyl/PVC is a huge contributor to water contamination.
    Perhaps Denver Water and Sukle would consider this public service announcement as better serving the, well, PUBLIC, by using a benign, non-CANCER CAUSING material to help get the message across next time.