War Is (Seemingly Never) Over

Rueters reports that an old outdoor campaign is being recycled to promote a new documentary film.

In an effort to tap into anti-war sentiment, billboards will appear in New York and Los Angeles this month declaring “War Is Over! If You Want It.”
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The statement is not so much political as commercial: independent film distributor Lionsgate is using them to promote its documentary “The U.S. vs. John Lennon,” set to open September 15 in both cities.
The billboards are a reproduction of those created and posted by Lennon and wife Yoko Ono in 11 cities in 1969 as a protest against the Vietnam War.
The one difference to the original billboard is that the Web address www.joinnutopia.com will appear at the bottom. The link is for a site Lionsgate created to highlight the conceptual country Nutopia, which Lennon and Ono created when the government tried to deport him.

[via Adfreak]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.