Rueters reports that an old outdoor campaign is being recycled to promote a new documentary film.
In an effort to tap into anti-war sentiment, billboards will appear in New York and Los Angeles this month declaring “War Is Over! If You Want It.”
The statement is not so much political as commercial: independent film distributor Lionsgate is using them to promote its documentary “The U.S. vs. John Lennon,” set to open September 15 in both cities.
The billboards are a reproduction of those created and posted by Lennon and wife Yoko Ono in 11 cities in 1969 as a protest against the Vietnam War.
The one difference to the original billboard is that the Web address www.joinnutopia.com will appear at the bottom. The link is for a site Lionsgate created to highlight the conceptual country Nutopia, which Lennon and Ono created when the government tried to deport him.
[via Adfreak]
