War Is Not A Video Game…

And war reporters are not soldiers. But this isn’t about war. It’s about using war to drive viewers to a media channel.

Client: Sky TV
Agency: DDB/Auckland

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.