War Is Not A Video Game…

And war reporters are not soldiers. But this isn’t about war. It’s about using war to drive viewers to a media channel.

Client: Sky TV
Agency: DDB/Auckland

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.