Want To Piss Off The Gods? Fine, Have It Your Way

Burger King seems to be having lots of trouble with its overseas ads.
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The Huffington Post explains:

The ad, which appeared in Spain, shows the goddess Lakshmi sitting above a beef burger.
The ‘Texican Whopper’ is an affront to Hindu sensitivities in its own right – it includes an all-beef patty, a beef chilli-con-carne slice, egg-based Cajun mayonnaise, all forbidden by strict Hindus. Some devotees would even be offended by the inclusion of onions which they believe inflame passions.
But it is the depiction of Lakshmi which has provoked widespread anger with its suggestion that a Hindu deity eats beef.

Coming so soon after its blowjob ad, you have to wonder if there will be a few global marketing executives who’ll be the target of a major Whopper sacrifice.
UPDATE: Burger King has apologized.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://www.guerrillapromos.com liz

    Burger King needs to think of a new strategy– making offensive ads to get a lot of press is going to backfire on them in a big way at some point (if it hasn’t already).