According to The Wall Street Journal, men are purpose driven shoppers who like to get in and get out. To combat that behavior, some high end retailers are popping tops and getting dudes to chill.
By offering in-store drinks, a growing number of retailers are trying to get men to shop more like women, who often linger and browse, buy items on impulse, and return time and again to a favorite store. The recession is driving stores to search for anything that gives them even a small edge over rivals. And generally slower traffic gives sales staff more time to offer drinks and talk with shoppers.