Want To Drink For Free? Shop For Mens’ Clothes.

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According to The Wall Street Journal, men are purpose driven shoppers who like to get in and get out. To combat that behavior, some high end retailers are popping tops and getting dudes to chill.

By offering in-store drinks, a growing number of retailers are trying to get men to shop more like women, who often linger and browse, buy items on impulse, and return time and again to a favorite store. The recession is driving stores to search for anything that gives them even a small edge over rivals. And generally slower traffic gives sales staff more time to offer drinks and talk with shoppers.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Get your customers liquored up and then send them off to their cars to drive home from the mall. Brilliant.
    Safer idea: Let them view porn.