He goes on and on about how he’s still learning about creating the world’s greatest agency, whilst taking the credit for the South African branch of FCB picking up a couple of gongs. He also says that after being in the business for over 30 years, nothing’s changed. I couldn’t figure out if he thought that was good or bad. Or, even if he fucking cared. Lots of bullshit about everything being in silos and how his mission was to break up the silos – Why do these BDA CEO’s always end up saying the same fucking thing?
Because George, it’s the speech they give themselves in front of their steamed up mirror each morning before heading into the office where people smarter than them work on the accounts they’ve been sly enough to wrangle.
Another Cannes attendee and presenter, Rob Campbell, describes the sun-drenched ego fest thusly, “It’s absolute and total wank … but as absolute and total wank goes, it’s fun!”