Wang, The Populist

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According to USA Today, Vera Wang is tired of selling $10,000 wedding dresses to rich people.
Kohl’s announced Thursday a union with high-end fashion designer, Vera Wang. The exclusive brand called Very Vera by Vera Wang will be available in all 749 Kohl’s stores and on Kohls.com starting in the fall of 2007.

For Wang, the licensing pact with Kohl’s serves as a big opportunity to expand her customer base to middle-income shoppers. The New York-based designer has branched out beyond gowns to include home furnishings, jewelry, stationery and eyewear, but they carry designer price tags.
Wang said that “it has troubled” her for quite a while not to be able to offer her designs to all women. “We have been quite elitist in terms of price points,” she said.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.