Wal-Mart’s Too Trendy!

Saw this in the New York Times and I had to chuckle:

The chief executive of Wal-Mart Stores, H. Lee Scott Jr., said yesterday that the introduction of upscale products, like silk camisoles and 300-thread-count sheets, had proved “choppier than it should be” and that the company had “moved too far too fast” with fashionable clothing.
“What we did was overload the fashion part,” he said, by introducing new trendy clothing lines like Metro 7, a Wal-Mart-designed brand, in too many stores too quickly. The solution is to carry “fashion basics” that are less intimidating to the company’s consumers, Mr. Scott said.
While apparel sales have not met expectations, those of everyday products like socks and laundry detergent have surged. Mr. Scott said Wal-Mart has sold 675 million pairs of white socks in the past year.

Wonder how many pairs of sandals they sold to go with those white socks.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://makethelogobigger.blogspot.com makethelogobigger

    Dark sandals too. Wal-Mart is one thing and one thing only:
    Plastic containers for $4.88
    Minute they get away from that, they’ll lose their core consumer. Target already came in and beat them at going upscale for offering basically the same stuff.