Wal-Mart War Room Needs Combatants

On the surface Wal-Mart is a place to buy cheap tube socks. But scratch that surface and the Bentonville, AR multi-national is a Goliath, with a steady stream of incoming rocks slung by a nation of Davids.
One of those highly organized group of Davids is Wal-Mart Watch.
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The group recently got its hands on two Wal-Mart job listings for top-level PR positions, which they quickly provided to the New York Times.

One job includes “opposition research,” presumably into Wal-Mart’s major critics. The other requires the ability to “mobilize resources” during a “crisis situation.”
The two jobs reflect how much life has changed at Wal-Mart, which has come under withering criticism over its wages, health benefits and treatment of workers. The company barely had a public relations department in the early 1990’s, but now has a staff of dozens, including a public relations war room full of former political operatives who dispute the assertions of its opponents.

The job postings are being circulated by Crowe-Innes & Associates, an executive search firm.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.