Wal-Mart Lives To Blahg Again

checkout.jpg
Wal-Mart has a new blahg. This one’s called Checkout, which seems fitting.

This is a blog, simply, about a team of experts at Wal-Mart and Sam’s Club who have really cool jobs working with gadgets, games, sustainability and more. Even better, these jobs are centered around helping people save money and live better.

You might recall that the Arkansas-based retailer had some problems last time they went down this road.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments


  1. oh you said edelman, not edelweiss
    you had to be there to get the joke.

  2. although what would happen to the blogging world if everyone over eighteen were forced to consent to these kind of warnings.
    Hi kids, when you see “Ad Break” it means you are viewing a commercial message designed to sell you something.

  3. You don’t become a successful company by giving up on an idea the first time around. It’s clear Wal-Mart are trying to find ways to reach out to their customers, and while they have made one or two missteps along the way I think this appears to be a credible attempt.
    However, the question remains – is there an appetite for corporate blogs? It’s a question everyone is trying to figure out the answer to.

  4. Problem is Chris they were being advised by a firm that was supposed to know how to pull ideas like this off. It may have been Wal-Mart’s first time doing it, but certainly it wasn’t Edelman’s.

  5. I find it funny that the blog’s tagline is “Where the Lanes are All Open.”
    Seems like every time I break down and go to Walmart (against my better judgement), I end up standing in one of the few open check out lanes for nearly a half hour while a dozen other employees are just standing around shooting the breeze.