Walmart Changes Logo, Drops Hyphen. Craziness!

I like good logos and all, but I don’t quite get why people obsess over them. And I can’t imagine the decision-making process that went into Walmart’s new logo. Plus, they’re dropping the hyphen.
So, what do you think?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. i dig the simplicity of the logo and the more engaging colors, but i question how much it really mattters. the world has pretty-much decided who Walmart is. a new logo should make too much of an impact.
    nevertheless, cheers to them for adding a little more flair to the world.

  2. sorry, man.
    i really should proof before posting a comment.
    I meant to say “a new logo should not make too much of an impact.

  3. Any logo that has “Walmart” in it, should be destroyed!

  4. It’s an excellent logo, really adds some nice color to the store down the street. But I do agree, it’s probably not going to do anything to help increase sales because everyone already knows that Walmart is the greatest general merchandise store ever.
    And I’m glad the hyphen is gone now.

  5. Albert Rogers says:

    ?? Dumb move…. makes me think of UPS.