Walmart Changes Logo, Drops Hyphen. Craziness!

I like good logos and all, but I don’t quite get why people obsess over them. And I can’t imagine the decision-making process that went into Walmart’s new logo. Plus, they’re dropping the hyphen.
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So, what do you think?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.