Wall Street Has A New Look. So Does Its Newspaper of Record.

The online version of The Wall Street Journal has a new look as of today, care of Sapient.
new_WSJ_layout.jpg
“The redesign is a crucial moment in the e-evolution of The Wall Street Journal and Dow Jones,” said Robert Thomson, managing editor of The Wall Street Journal and editor-in-chief of Dow Jones & Company. “We will be providing general readers with an easier-to-navigate selection of great reporting and fine writing, while our fast-growing global business audience will have access to a far greater range of analysis and intelligence. In coming months, we will further embellish our content triptych, providing readers with free, premium and super-premium information that they will be able to customize to suit their personal and professional needs.”
Triptych? Interesting word choice.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://www.toadstoolblog.com Alan Wolk

    Kind of funny that the same day they launch this, they have an article on the front page that starts off: “25 yrs after it was born at the base of a buttonwood tree, Wall Street as we have known it is ceasing to exist.”
    I’m digging the new layout though. Big fan of the WSJ

  • td

    i know, david. “threesome” would have been a lot cooler.