Wall Street Has A New Look. So Does Its Newspaper of Record.

The online version of The Wall Street Journal has a new look as of today, care of Sapient.
“The redesign is a crucial moment in the e-evolution of The Wall Street Journal and Dow Jones,” said Robert Thomson, managing editor of The Wall Street Journal and editor-in-chief of Dow Jones & Company. “We will be providing general readers with an easier-to-navigate selection of great reporting and fine writing, while our fast-growing global business audience will have access to a far greater range of analysis and intelligence. In coming months, we will further embellish our content triptych, providing readers with free, premium and super-premium information that they will be able to customize to suit their personal and professional needs.”
Triptych? Interesting word choice.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Kind of funny that the same day they launch this, they have an article on the front page that starts off: “25 yrs after it was born at the base of a buttonwood tree, Wall Street as we have known it is ceasing to exist.”
    I’m digging the new layout though. Big fan of the WSJ

  2. i know, david. “threesome” would have been a lot cooler.