Wall Street Has A New Look. So Does Its Newspaper of Record.

September 16, 2008 By David Burn 2 Comments

The online version of The Wall Street Journal has a new look as of today, care of Sapient.

“The redesign is a crucial moment in the e-evolution of The Wall Street Journal and Dow Jones,” said Robert Thomson, managing editor of The Wall Street Journal and editor-in-chief of Dow Jones & Company. “We will be providing general readers with an easier-to-navigate selection of great reporting and fine writing, while our fast-growing global business audience will have access to a far greater range of analysis and intelligence. In coming months, we will further embellish our content triptych, providing readers with free, premium and super-premium information that they will be able to customize to suit their personal and professional needs.”
Triptych? Interesting word choice.

Filed Under: Design

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

http://www.toadstoolblog.com Alan Wolk

Kind of funny that the same day they launch this, they have an article on the front page that starts off: “25 yrs after it was born at the base of a buttonwood tree, Wall Street as we have known it is ceasing to exist.”
I’m digging the new layout though. Big fan of the WSJ
td

i know, david. “threesome” would have been a lot cooler.