Walking On Water Hoax One To Tell Friends About

This new “viral” for Hi-Tec Sports by CCCP Amsterdam has already racked up over four million views in just over one month.

Simon Bonham, head of marketing at Hi-Tec Sports said “We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking about the brand again.”
CCCP founder, Eelco Keune, added “Being able to tell an unbelievable story in a convincing way has truly made Liquid Mountaineering a global phenomenon and put the Hi-Tec brand in a totally new light.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.