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Walking On Water Hoax One To Tell Friends About

June 1, 2010 By Leave a Comment

This new “viral” for Hi-Tec Sports by CCCP Amsterdam has already racked up over four million views in just over one month.

Simon Bonham, head of marketing at Hi-Tec Sports said “We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking about the brand again.”
CCCP founder, Eelco Keune, added “Being able to tell an unbelievable story in a convincing way has truly made Liquid Mountaineering a global phenomenon and put the Hi-Tec brand in a totally new light.”

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Filed Under: Video, Viral + Buzz
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.