Walgreens’ Pharmacists Recommend The Store Brand

According to The New York Times, Walgreens is investing in its own brand of merchandise and encouraging consumers to opt for the store brand.
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The campaign is the first time Walgreens has gone beyond Sunday newspaper circulars and in-store signs to advertise its own brand.
The campaign emphasizes the affordability and quality of the Walgreens brand products and uses the store’s 26,000 pharmacists as a central theme.
Kim L. Feil, the chief marketing officer at Walgreens, said that while the ailing economy had spurred an increase in the number of people buying store-brand products.
Walgreens worked with Downtown Partners and Digitas on the effort. As part of its digital strategy, Walgreens partnered with the women-centric blog publishing network, BlogHer, to reach its target demographic of women between the ages of 25 and 54.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.