Walgreens’ Pharmacists Recommend The Store Brand

According to The New York Times, Walgreens is investing in its own brand of merchandise and encouraging consumers to opt for the store brand.
The campaign is the first time Walgreens has gone beyond Sunday newspaper circulars and in-store signs to advertise its own brand.
The campaign emphasizes the affordability and quality of the Walgreens brand products and uses the store’s 26,000 pharmacists as a central theme.
Kim L. Feil, the chief marketing officer at Walgreens, said that while the ailing economy had spurred an increase in the number of people buying store-brand products.
Walgreens worked with Downtown Partners and Digitas on the effort. As part of its digital strategy, Walgreens partnered with the women-centric blog publishing network, BlogHer, to reach its target demographic of women between the ages of 25 and 54.

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