Wagging The Valley’s Long Tail

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San Jose Mercury News takes a closer look at Nick Denton’s Valleywag, a.k.a. Nick Douglas.

The 22-year-old college dropout has ruffled Silicon Valley’s feathers in the seven months since valleywag.com launched. The site has established itself with a daily quota of 12 items, a mixture of gossip, rumor and wry riffs. Plus, Valleywag gives the technology world something it secretly hungers for — Hollywood-style glamour.
“When a blow-up happens and it’s strictly tech, it really is boring,” said Douglas, who was plucked from his Pennsylvania Christian college a semester before graduating by Nick Denton, the founder of Gawker Media, to start Valleywag. Denton had followed Douglas’ postings on a site about blogging called Blogebrity. “The best thing for the tech industry is if it goes Hollywood.”
That would be best for Valleywag, too.

Frankly, I’m surprised there isn’t an equivalent ad blog that gossips ruthlessly about ad people. You know ad people would eat that shit up. I’m not inclined to offer such fare here, but I trust someone, someday, somewhere will.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.