VW Wants You To Have Fun Climbing Stairs

Other than a peripheral connection to “fun,” I don’t get why this helps VW, but this idea is clever as hell.

There will be more to come at TheFunTheory.com
As the YouTube page suggests, “We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.” Which is true. But is it really going to make people think VW is more fun? Will it make consumers like VW more? Will it sell any cars? Actually, it may convince subway riders to get back in their cars for some newly rediscovered fun.
Frankly, I think the marketing folks at Kaiser Permanente or Blue Cross Blue Shield (or any other healthy lifestyle-type brand) are looking at this and going, “Fuck. We should’ve done that.”

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.