VW Canada Promotes Petrol-Fueled Wanderlust


VW Canada’s new spots from PALM + HAVAS/Montreal and Red Urban/Toronto drive viewers to VWSundayDrive.ca–a microsite that asks rhetorical questions of the visitor. Like, “Anyone for a Sunday drive?” And, “What happened to throwing darts at maps?” One answer is the $3-to-$5 gallon of gas happened.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.