VW Canada Promotes Petrol-Fueled Wanderlust

VW Canada’s new spots from PALM + HAVAS/Montreal and Red Urban/Toronto drive viewers to VWSundayDrive.ca–a microsite that asks rhetorical questions of the visitor. Like, “Anyone for a Sunday drive?” And, “What happened to throwing darts at maps?” One answer is the $3-to-$5 gallon of gas happened.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.