Volvo Works It’s Safety Positioning

Washington Times: The Swedish unit of U.S. carmaker Ford Motor Co. is experimenting with a built-in breathalyzer and speed governor to reduce road accidents.
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The breathalyzer is part of the seat belt mechanism, and before the car will start, the driver must blow below .08 percent or less with the belt buckled. All 50 U.S. states have adopted .08 as the legal limit, while in Sweden, the legal limit is .02, or the equivalent of one drink.
The test vehicle also is equipped with a special set of ignition keys that can be programmed to limit the car to preset speeds, which would enable parents to have control over inexperienced teenagers.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.