Volkswagen said it has named MDC Partners’ Crispin Porter + Bogusky to handle creative chores in the U.S. and Canada.
Havas’ Arnold here had previously handled the business for the past 10 years.
Arnold has done quite a lot of good and memorable work for VW over the years, but as VW sales have been slipping lately, this serves as a potent reminder that no agency-client relationship is ever safe.
The other thing that’s interesting here is that Arnold & Crispin collaborated for years on the anti-smoking “Truth” campaign, so these two agencies have a history together.
And Crispin has resigned the MINI account due to the account conflict. That’ll be fought over, I’m sure.