Volkwagen Cruises Over To Crispin

From Adweek:

Volkswagen said it has named MDC Partners’ Crispin Porter + Bogusky to handle creative chores in the U.S. and Canada.
Havas’ Arnold here had previously handled the business for the past 10 years.

Arnold has done quite a lot of good and memorable work for VW over the years, but as VW sales have been slipping lately, this serves as a potent reminder that no agency-client relationship is ever safe.
The other thing that’s interesting here is that Arnold & Crispin collaborated for years on the anti-smoking “Truth” campaign, so these two agencies have a history together.
And Crispin has resigned the MINI account due to the account conflict. That’ll be fought over, I’m sure.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. how awkward. don’t they share the “truth” work?
    how is that account going to work?

  2. My guess is anti-tobacco worries kind of go up in smoke when there’s $345 million on the table.