Vodka Distilled From Pineapple: That’s the Kind of Innovation America Is Famous For

August 23, 2011 By David Burn 1 Comment

Skiver Advertising in Newport Beach, Calif. specializes in helping spirits brands perfect their messaging. For example, the agency works with PAU Maui Vodka, a super premium vodka distilled from pineapples and made in Hawaii.

PAU Maui costs $89.99 a bottle, so Skiver introduced the brand at fashion shows, placed ads in golf publications and provided bottles in Emmy gift suites to get celebs sipping and sharing. Celebrity photos were a hit on Facebook, and the budding company quickly amassed followers on YouTube and Twitter.

While Pau Maui limits distribution to Hawaii, Southern California and New York, they’ve already expanded from manufacturing 500 cases a year to 500 a month and moved to a new facility to accommodate the increased volume.

Filed Under: Agencies, Celebrity Endorsement, Influence

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

Melissa

Just a few notes regarding this article. Pau Maui now has a suggested retail price of $29.99/750ml bottle. Also, we are expanding our distribution throughout the mainland.
Mahalo,
Pau Maui Vodka