Vodka Brands Need Advertising Like Cuckoo’s Need Clocks

Comedy writer and actress Lauren Reeves is helping Adweek readers understand the pointlessness of vodka advertising.

“Alcohol is a necessity,” she claims. “Don’t worry, we’re gonna buy it.”

Reeves’ analysis is not the most astute I’ve heard, but I think I follow her meaning. People are going to drink.

But which type of alcohol will people drink, and which brand? Fortunes are made and lost in response to this question.

Will the people drink Smirnoff when they’re ready for lift off? Or will they turn to something a bit more risque?

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.