Vocal Voices Amplified By The Web Force GAP To Reconsider The Evolution Of Its Identity

GAP Inc scrapped a new logo on Monday just a week after launching it following an “outpouring of comments” online and from customers in support of the original blue box design it’s had for more than 20 years.
“We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back,” said Marka Hansen, president of Gap Brand North America. in a statement. “So we’ve made the decision to do just that — we will bring it back across all channels.”
Hansen said it was clear the company, founded in San Francisco in 1969, “did not go about this in the right way” and missed the “opportunity to engage with the online community.”
“There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way,” Hansen said.
[via Reuters]

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://wp.me/pIfvI-rb BRANDING=m3

    while it might not be widely reported, it appears that the gap has appended their new logo to demonstrate that they’ve learned their lesson. see it for yourself! http://wp.me/pIfvI-rb