VML Carries Torch

Kansas City Star honors Valentine Radford founder, Herb Valentine, who recently passed away.

In 1926, Herb Valentine and Earle Radford each headed off to kindergarten at Bryant Elementary School, met in Miss Wally’s class and became instant friends.
Years later, the two hooked up upon returning from World War II and went on to form what was for many years the biggest, highest-profile, most successful advertising agency in the Midwest, Valentine-Radford.
At its peak, V-R had more than 200 employees and more than $140 million in billings.
But at the beginning, the going was tough. It was 1946, and the friends thought they had their post-war lives on track — Valentine was writing copy for TWA, and Radford was doing paste-up at the old R.J. Potts ad agency.
Then TWA pilots went on strike and the airline cut jobs, including Valentine’s. All the sudden, his future wasn’t looking too rosy. So he called up his old friend, who was settled, and persuaded him that they should start an agency.

Scott McCormick, who worked at V-R before starting VML with John Valentine (Herb’s son) and Craig Ligibel said, “Herb wasn’t just a great guy. … He was a great teacher. He taught all of us about respect, honor, integrity, duty” and how true professionals conduct themselves. “As I’ve said so many times over the past 15 years, when I wrote the core values upon which VML was founded, they were my words, but Herb’s voice and ideals.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.