Let’s have a look at Visa’s “Go World” campaign from TBWA\Chiat\Day…
Unlike the Super Bowl, where a brand get one slot and one shot to make its point, the Olympics happen over a two-week period, thus, the format lends itself to campaigns.
BTW, Morgan Freeman just made a small fortune by doing all these VOs.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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