Visa Is Dropping A Ton A New Creative During The Olympics

Let’s have a look at Visa’s “Go World” campaign from TBWA\Chiat\Day…



Unlike the Super Bowl, where a brand get one slot and one shot to make its point, the Olympics happen over a two-week period, thus, the format lends itself to campaigns.
BTW, Morgan Freeman just made a small fortune by doing all these VOs.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.