Visa Is Dropping A Ton A New Creative During The Olympics

Let’s have a look at Visa’s “Go World” campaign from TBWA\Chiat\Day…



Unlike the Super Bowl, where a brand get one slot and one shot to make its point, the Olympics happen over a two-week period, thus, the format lends itself to campaigns.
BTW, Morgan Freeman just made a small fortune by doing all these VOs.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.