Viral Hunters Find Their Trophy Buck


Where’s My Jetpack sees too close a connection between this viral video made by a young man in Montana and the above spot for Altoids made by Leo Burnett.

George Parker would call this an “homage.” I call it a hosejob.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.