Vinny Warren, Someone Ran Off With Your Concept

The party responsible: 60 Frames.
[UPDATE] BusinessWeek spoke to Charles Stone III, the director of the original “Wassup” commercial.
Stone says, Budweiser never owned the rights to the idea. He’d originally made it as a short film independent of the brand, and Budweiser had only leased the rights, paying a mere $37,000 for five years of use. Back then, people gave him a hard time about the low price. Now Stone, a diehard Obama supporter, says it’s more than paid off. “That I’m able to use an idea distributed by a huge company, who made a lot of money off it, so that now when I put out what I want to say, it’s recognizable, and it sparks — that’s worth $1 million to me.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. ha! i always thought it was me that ran away with their concept. i’ve been getting emailed this all day. alan “tangerine toad” wolk just alerted me to this. love it.
    it’s hilarious to see the gang back together. but would it have killed them to put a bottle of bud in one scene? i’m keeding!

  2. The best political propaganda I’ve seen thus far.