Video Video Video

Los Angeles Times is reporting on a relationship betwwen Creative Artists Agency and Luxembourg-based Joost.

“CAA will provide Joost greater access to programming through our relationships with networks, studios, record labels, artists and independently controlled content libraries,” said Michael Yanover, head of business development at Century City-based Creative Artists Agency.

Joost seeks to offer whole TV shows from established producers and independent professional video makers, in contrast to YouTube, the world’s most popular online video-watching service, which specializes in short, user-generated programs.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.