Video Video Video

Los Angeles Times is reporting on a relationship betwwen Creative Artists Agency and Luxembourg-based Joost.

“CAA will provide Joost greater access to programming through our relationships with networks, studios, record labels, artists and independently controlled content libraries,” said Michael Yanover, head of business development at Century City-based Creative Artists Agency.

Joost seeks to offer whole TV shows from established producers and independent professional video makers, in contrast to YouTube, the world’s most popular online video-watching service, which specializes in short, user-generated programs.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.