Video Is Gold For Gary V.

In pursuit of a winning testimonial, Viddler was wise to visit the home of Wine Library in Springfield, New Jersey. Because that’s where Gary Vaynerchuk works!

I love how Vaynerchuk says, “The wine world needs an advocate, the wine world needs me. They need the person who knows about wine but doesn’t want to be a jerk about it.”
I feel the same way about advertising. Now, if I only had the on-camera presence to go with it…
[via GaryVaynerchuk.com]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.

Comments

  1. Thanks for sharing this! Gary definitely gives a great testimonial. And more importantly he’s just a huge inspiration for anyone who’s interested in online video, myself included.

  2. You’ve gotta be kidding David — you are a much more palatable personality to most that Gary V.
    Sure, many admire his energy and his accessible shtick, but plenty of people find it grating too.
    You need to crack out the flip cam so we can all experience the gloriousness of the beard — gravitas writ large.

  3. Thanks Charlie. So nice of you.
    Still, the idea of being an on-air personality makes me uncomfortable, but maybe that’s a good thing. Stretching is often uncomfortable, until one is limber.