Video Content Is King

MySpace announced the launch of MySpace Transmissions today, a new music program that lets recording artists create and distribute exclusive video content. The concept brings the online community behind the scenes and into the recording studio with their favorite artists.
“Transmissions takes our existing music programming to the next level by creating a unique way to expose users to exclusive content while empowering artists and labels with a new way to generate revenue on MySpace,” said Josh Brooks, VP of Programming and Content for MySpace. “We’re committed to working with all stakeholders in the industry to develop monetization structures that work for labels, bands, and fans. Stay tuned—this is the tip of the iceberg in the evolution of MySpace Music.”
[via BusinessWire]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.