Video Content Is King

MySpace announced the launch of MySpace Transmissions today, a new music program that lets recording artists create and distribute exclusive video content. The concept brings the online community behind the scenes and into the recording studio with their favorite artists.
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“Transmissions takes our existing music programming to the next level by creating a unique way to expose users to exclusive content while empowering artists and labels with a new way to generate revenue on MySpace,” said Josh Brooks, VP of Programming and Content for MySpace. “We’re committed to working with all stakeholders in the industry to develop monetization structures that work for labels, bands, and fans. Stay tuned—this is the tip of the iceberg in the evolution of MySpace Music.”
[via BusinessWire]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.