Vermont’s Lightbulb Moment


Efficiency Vermont wants Green Mountain staters to buy lots of compact fluorescent bulbs, or CFLs. So much so the advocacy group turned to Burlington agency, Kelliher Samets Volk for a TV, print and interweb campaign called New Bulb In Town.
The goal is to sell 600,000 CFLs in Vermont this year. In other words, one for every resident.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://multicultclassics.blogspot.com HighJive

    guess kmart’s blue light character would not be welcome in vermont.