Efficiency Vermont wants Green Mountain staters to buy lots of compact fluorescent bulbs, or CFLs. So much so the advocacy group turned to Burlington agency, Kelliher Samets Volk for a TV, print and interweb campaign called New Bulb In Town.
The goal is to sell 600,000 CFLs in Vermont this year. In other words, one for every resident.
Vermont’s Lightbulb Moment
Filed Under: Cause-Related Marketing
About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.