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Venez Comme Vous Êtes (Come As You Are)

March 2, 2012 By Leave a Comment

You want to involve people in your advertising. So they pay attention to it, and maybe even tell other people about it.

Like so:

On Friday the 24th of February, in the heart of the Parisian business district La Défense, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into the new McDonald’s outdoor print campaign.

From the looks of it, the participants had a good time. Which is the whole point of the McDonald’s brand experience. It’s a fun place with fun food. The brand’s advertising needs to reflect that, and in this case it does.

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Filed Under: Experiential, Out-of-Home
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.