You want to involve people in your advertising. So they pay attention to it, and maybe even tell other people about it.
On Friday the 24th of February, in the heart of the Parisian business district La Défense, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into the new McDonald’s outdoor print campaign.
From the looks of it, the participants had a good time. Which is the whole point of the McDonald’s brand experience. It’s a fun place with fun food. The brand’s advertising needs to reflect that, and in this case it does.