Venez Comme Vous Êtes (Come As You Are)

You want to involve people in your advertising. So they pay attention to it, and maybe even tell other people about it.

Like so:

On Friday the 24th of February, in the heart of the Parisian business district La Défense, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into the new McDonald’s outdoor print campaign.

From the looks of it, the participants had a good time. Which is the whole point of the McDonald’s brand experience. It’s a fun place with fun food. The brand’s advertising needs to reflect that, and in this case it does.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.