VCs Put It All On The Blog

Union Square Ventures: Anyone who has been to our site before will notice a very different look and feel today. When we launched Union Square Ventures last year, we put up a web site that described who we were, how we saw the market and where we planned to invest. Today, we are still the same people, but the market we invest in is changing rapidly and we learn so much every day about the market that the investment thesis on our prior site already seems dated. We thought about updating our thesis, but realized that we would find ourselves in the same place six months from now. We realized that our thesis evolves incrementally as a result of our dialogue with the market, and that the best way to manage that was to accept that we would never get to an answer, so we should just publish the conversation. The best way to do that is with a blog. So here it is.
Thanks to Steve Rubel for the pointer.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.