‘V” Stands for Versatility

Meet the newest member of the Prius family, the all-new 2012 Prius v.

Prius v will also be featured in interactive ads on the iPad. The iPad ad units will “curate the user experience” by combining photography with time sequence videos to highlight new features of the car.

“The entire campaign embraces consumers’ sense of adventure, while being smart and ‘high-tech’ enough to appeal to their senses on a variety of different levels,” said Chris Adams, executive creative director at Saatchi & Saatchi LA.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Toyota is a genus for creating a interactive ad for the Ipad. It is a perfect market strategy for trying to embrace a sense of adventure while embracing its ‘high-tech’ appeals for both the Prius and Ipad.