In the slideshow above, Uwe Gutschow and Don Longfellow from Saatchi & Saatchi LA, have expanded upon Paul Isakson’s earlier work. Neil Perkin also developed a derivative work from Isakson’s original.
The Saatchi piece above neatly describes my own thoughts about content’s role in advertising. From two of their slides: We stop pitching people with messages. We start providing useful content. I’m sure many of us have these thoughts in our decks. Thankfully, there seems to be a market for them.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.