Slideshow MashUps


In the slideshow above, Uwe Gutschow and Don Longfellow from Saatchi & Saatchi LA, have expanded upon Paul Isakson’s earlier work. Neil Perkin also developed a derivative work from Isakson’s original.
The Saatchi piece above neatly describes my own thoughts about content’s role in advertising. From two of their slides: We stop pitching people with messages. We start providing useful content. I’m sure many of us have these thoughts in our decks. Thankfully, there seems to be a market for them.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. I agree with much of what was said in this slide show, which I’ve viewed several times now. In fact, a lot of the stuff that you guys talk about make up what we call dogma of the post-advertising age. We talk about it daily at postadvertising.com.
    If you read the ad trades and the ad critics in the papers, you know that industry has already started/is already speaking this language. But few people are really doing it. The ad agencies and media buyers are invested and entrenched when it comes to the old way: make interruptive 30-second spots and then buy expensive, borrowed attention to run them in. And CMOs are just plain scared of doing something different from what everyone else is doing. They are more concerned with doing what other CMOs are doing than doing what works.
    But we–you guys and us–we still have to fight for where we see the industry going: not just to save the industry, but to help elevated the general discourse in this country.
    Sorry for such a long comment. I’d like to discuss further with anyone interested: jeremy@postadvertising.com

  2. Fancy meeting you here, Jeremy. Thought I’d chime in and agree with pretty much everything you just said.
    The “Content is King” movement is old news, but yes, not a lot of people are actually practicing what they preach. What the hell else is new, though?