Use Of Catchy Song Nabs Student A Trip To L.A.


Stuart Elliot took an interest in the consumer generated ad for Apple that led the brand’s agency to do a broadcast quality remake. (The original verison is shown above.)

“I was sitting on the bus and I got this e-mail on my phone,” Nick Haley, a native of Warwick, England, said in an interview last week from the University of Leeds, where he is a “fresher,” or first-year student.
The message said, “‘We represent Apple and we’ve seen what you have produced and we’d like a chat with you,’” Mr. Haley recalled, adding: “This seemed ridiculous and far-fetched. My initial reaction was, someone wanted to steal it.”
He was soon persuaded that the message was real and traveled to Los Angeles in October to work on a broadcast-ready version of his spot with creative executives at TBWA/Chiat/Day, part of the TBWA Worldwide division of the Omnicom Group.

Haley, who is studying politics at Leeds. said, “My input was totally respected,” and the experience was “overwhelming, surreal and fantastic.”
The report says Haley was paid for his contribution, given a Mac Book Pro and that Apple will help offset some of his education expenses.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • kamakazi

    Help offset some of his education expenses? You’ve got to be kidding. They’d pay upwards of 100K to a director for one commercial half as good as that. Not to mention the thousands the agency would charge them for all the hours of “brainstorming”.

  • nancy

    gee, david, you told me not to concentrate on apple and do stuff for things that are hard to sell. I chose booby pins. You thought it was hilarious. I never even got a single inquiry. Lots of good advice you gave me, huh?
    Oh well who needs a career or even health insurance anyway.
    As for apple… I did such terrific work with iLife that you could have assimilated into your iLife summer camp program for families. Oh well time wasted on doing nothing as the ex says.
    Sorry, Steve, loving what i do never go me anywhere.