US Government Goes Viral With The Anti-Drug Message

Can really stoned people run like the wind?

From CNN:

The White House is distributing government-produced, anti-drug videos on YouTube, the trendy Internet service that already features clips of wacky, drug-induced behavior and step-by-step instructions for growing marijuana plants.
The government linked its videos with the terms “war on drugs,” “peer-pressure,” “marijuana,” “weed,” “ONDCP” and “420,” so anyone searching for those words on YouTube could find its anti-drug messages. All the videos were associated with a YouTube account named “ONDCPstaff” and identified as an 18-year-old living in Washington. The figure 420 is a popular reference for marijuana, and officials said. The White House Office of National Drug Control Policy was created 18 years ago.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Oh, yeah. This is going to work. On perhaps the most skeptical, sarcastic generation we’ve hatched? So I’m guessing the argument for this was being viral makes it cool, so all the kids will pass it around and buy the anti-drug line.
    I can already hear the stoned kids gathered around the basement computer, having a good laugh.

  2. Running from the guard dog isn’t stupid, as the spot claims. It’s smart.

  3. When will people understand that marijuana is a gift from above, and alcohol is about ten million times more responsible for death, violence and injury than weed ever was or will be.
    You know, other than the death, violence and injury brought upon people by the insane “war on drugs.”

  4. Dean,