Up The Scary: Go As Flo

Do you love insurance?

However you answered that, you can still Dress Like Flo for Halloween.

You can also learn to Talk Like Flo, by downloading an app for your phone.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. LittleMissMurky says:

    Ah holidays, always a great way to get a little extra advertising kick. Very smart, Progressive. I don’t think I would recognize someone “dressed up as Flo” but you never know. Seems like another example of how advertisers are attempting to enter into our daily lives, by subtly, and sometimes not so subtly, sending messages that go beyond TV and newspaper ads. Halloween costumes, what a great way to get others to do the advertising work for you, and to have your advertisement walk around, for free, in the social world.