Unoriginal, But Effective

Working with a concept that isn’t their own, T-Mobile does a pretty nice job here with the script and the casting. I especially like the personification of AT&T.

MG Siegler at Techcrunch also likes the spot and he believes it’s a “smart” play by T-Mobile.
What say you?

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Ellen

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  • David Burn

    Here’s some help: Don’t leave comment spam.