Unoriginal, But Effective

Working with a concept that isn’t their own, T-Mobile does a pretty nice job here with the script and the casting. I especially like the personification of AT&T.

MG Siegler at Techcrunch also likes the spot and he believes it’s a “smart” play by T-Mobile.
What say you?

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.youtube.com/watch?v=v_F1dZW8WEM Ellen

    I am an advertising student and I need some help! Please watch this short video! You may be a future employer!

  • http://AdPulp.com David Burn

    Here’s some help: Don’t leave comment spam.