Unoriginal, But Effective

Working with a concept that isn’t their own, T-Mobile does a pretty nice job here with the script and the casting. I especially like the personification of AT&T.

MG Siegler at Techcrunch also likes the spot and he believes it’s a “smart” play by T-Mobile.
What say you?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


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