I have to admit, after seeing so many me-too books on social media and web 2.0 this year, I wasn’t expecting much from Scott Stratten’s UnMarketing: Stop Marketing. Start Engaging. “UnMarketing” sounds, well, unctuous. But I was surprised as to how much I enjoyed it.
First and foremost, Stratten has a good sense of humor and it shows in his writing. The book lays out the many ways social media and word-of-mouth marketing benefits businesses large and small, plus the pitfalls of doing it wrong, and Stratten keeps it lively. I suppose that to compete for attention you have to coin a phrase like “Unmarketing” but Stratten does a good job of being serious about his subject without taking himself too seriously. It’s a worthy read.
Special thanks to Wiley for providing me with a review copy.
