UnMarketing: An Odd Title But A Better Book

I have to admit, after seeing so many me-too books on social media and web 2.0 this year, I wasn’t expecting much from Scott Stratten’s UnMarketing: Stop Marketing. Start Engaging. “UnMarketing” sounds, well, unctuous. But I was surprised as to how much I enjoyed it.
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First and foremost, Stratten has a good sense of humor and it shows in his writing. The book lays out the many ways social media and word-of-mouth marketing benefits businesses large and small, plus the pitfalls of doing it wrong, and Stratten keeps it lively. I suppose that to compete for attention you have to coin a phrase like “Unmarketing” but Stratten does a good job of being serious about his subject without taking himself too seriously. It’s a worthy read.
Special thanks to Wiley for providing me with a review copy.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.