Union Pacific Makes The Logo Bigger

Last fall, Union Pacific launched the most comprehensive ad campaign in the company’s 148-year history to specifically target new business growth.
As you’re about to witness, the campaign makes its point via over-sized insertions of the UP logo into the fields and factories of America.



The work is from Bailey Lauerman, with offices in Lincoln and Omaha, Nebraska.
UP is one of five Fortune 500 companies based in Omaha. Can you name the other four without the aid of The Google?

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.