Business 2.0 is running an interesting article on the handful of men and women currently milking the bloatosphere for all its worth.
Boing Boing, a four-person operation that bills itself as a directory of wonderful things, is on track to gross an estimated $1 million in ad revenue this year. The digital-media news site PaidContent.org, headquartered in the second bedroom of a Santa Monica apartment, is set to post even more than that. And Fark.com, a site packed with sophomoric humor run by a lone guy in Lexington, Ky., is on pace to become a multimillion-dollar property. In short, some of the most popular blogs, long the bane of the mainstream media, are themselves becoming mainstream.
Web ad agency Organic puts ad spending on blogs at $40 million this year, double what is was last year.
[UPDATE] This post used to be titled, “Typing for Dollars.” Hence, the reactions below.