Type It Eco-Friendly

So yesterday, when I visited one of my big clients, it turned out that as part of a “green” initiative, they decided to eliminate the sign-in sheets at the front desk to save paper.
If you’re also looking to save resources any way you can, try Ecofont, the new font with little clear circles inside it so it uses less ink.
ecofont.jpg
The Guardian has more:

Though rather striking, the typeface is wholly readable (no pun intended) and is, apparently, most effective at nine or 10 point. It’s also sans serif, because, of course, the little flourishes on serif fonts will use up more ink when being printed.
Spranq claims that the Ecofont will reduce ink use by up to 20% – not bad for something that was developed over “lots of late hours (and coffee)”.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://petsuperfood.com mike

    What about helvetica neue? Wouldn’t that use just as little ink?

  • http://thegreenerfuture.blogspot.com Carroll B. Merriman

    I definitely agree with the cause for going green. It’s just crazy to me that the worse things get the less people seem to care.