Type It Eco-Friendly

So yesterday, when I visited one of my big clients, it turned out that as part of a “green” initiative, they decided to eliminate the sign-in sheets at the front desk to save paper.
If you’re also looking to save resources any way you can, try Ecofont, the new font with little clear circles inside it so it uses less ink.
ecofont.jpg
The Guardian has more:

Though rather striking, the typeface is wholly readable (no pun intended) and is, apparently, most effective at nine or 10 point. It’s also sans serif, because, of course, the little flourishes on serif fonts will use up more ink when being printed.
Spranq claims that the Ecofont will reduce ink use by up to 20% – not bad for something that was developed over “lots of late hours (and coffee)”.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.