Two Wheel Chic

Where will your bike take you? If you ride a Johnny Loco and follow the lead of the models in the brand’s new print campaign, you’ll be headed into some dangerous territory. However, you’ll look good the entire time.
J_Loco.jpg
Agency: New Message/Amersterdam
Photog: René Kramers

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.