Two Davids Unite To Slay Goliaths

The discount retailer Kmart Holding Corp. is combining with one of the most venerable names in U.S. retailing, Sears, Roebuck & Co., in an $11 billion deal that will create the nation’s third largest retailer.
The company will continue to operate the Kmart and Sears stores under their current brand names.
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The combined company is expected to have $55 billion in annual revenues, and trail only Wal-Mart Stores Inc. and Target Corp. as the biggest U.S. retailers.
The newly merged firm will be headquartered at Sears in Hoffman Estates, outside of Chicago.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.