Two Davids Unite To Slay Goliaths

The discount retailer Kmart Holding Corp. is combining with one of the most venerable names in U.S. retailing, Sears, Roebuck & Co., in an $11 billion deal that will create the nation’s third largest retailer.
The company will continue to operate the Kmart and Sears stores under their current brand names.
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The combined company is expected to have $55 billion in annual revenues, and trail only Wal-Mart Stores Inc. and Target Corp. as the biggest U.S. retailers.
The newly merged firm will be headquartered at Sears in Hoffman Estates, outside of Chicago.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.