Twitter Helps Users Connect With Candidates, While It Connects With Candidates’ War Chests

September 21, 2011 By David Burn Leave a Comment

Starting today, Twitter is selling ads to candidates and political action committees who will be able to have their tweets appear as Promoted Tweets, designated by a purple check mark.

According to USA Today, GOP presidential hopeful Mitt Romney is advertising on Twitter, as well as the Democratic Senatorial Campaign Committee (DSCC) and three others.

Adam Bain, Twitter’s president of global revenue, said that the company hopes to help people connect with candidates and the issues they care about.

“We believe that our platform will help foster a meaningful, real-time dialogue between citizens and campaigns during the 2012 elections,” Bain said.

Filed Under: Political Advertising, Twitter

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.