Twitter Helps Users Connect With Candidates, While It Connects With Candidates’ War Chests

Starting today, Twitter is selling ads to candidates and political action committees who will be able to have their tweets appear as Promoted Tweets, designated by a purple check mark.

According to USA Today, GOP presidential hopeful Mitt Romney is advertising on Twitter, as well as the Democratic Senatorial Campaign Committee (DSCC) and three others.

Adam Bain, Twitter’s president of global revenue, said that the company hopes to help people connect with candidates and the issues they care about.

“We believe that our platform will help foster a meaningful, real-time dialogue between citizens and campaigns during the 2012 elections,” Bain said.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.