TV Ain’t Goin’ Out Like That

Dear traditional ad man, you are still in the game. But you knew that all along, didn’t you?
Whether your confidence waned or not, here’s some sweet music for your ears from Los Angeles Times:

After pummeling traditional media companies for nearly two years, the advertising recession is showing signs of a recovery. TV networks — including Fox, CBS and ABC and such leading cable channels as TNT, TBS, USA, Bravo and Fox News Channel — have benefited the most as advertisers have been snapping up available commercial spots and agreeing to pay significantly higher prices than they did just five months ago.
“In challenging times, people go back to what they know, and what they know best is television,” said David Levy, president of sales for Turner Entertainment, which includes TNT and TBS. “It is a little too early to declare victory, but the market is definitely improving.”
“A year ago, people thought the world was coming to an end, and the U.S. economy was falling apart,” Gary Carr, executive director of TargetCast said. “But the world did not come to an end. Cars still have to be sold, and studios still need people to go see their movies. Advertisers have begun releasing the money that they have been holding onto all year.”

That’s good, because freelance copywriters (like me) still need to make ads for a living. I’m sure you can relate.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.