TV Ad Spending Continues To Grow (Despite It’s Its Rumored Demise)

TV ad spending is alive and well. Most of the spots consumers are asked to suffer through still suck, but that’s not a deterrent to brands wishing to reach a mass audience.
According to USA Today:

Industry consultant PricewaterhouseCoopers — encouraged by the spread of digital and high-definition TV sets — is boosting its forecast for TV ad sales in the new edition out Wednesday of its annual, widely cited five-year Global Entertainment and Media Outlook.
The firm sees ad spending at the tried-and-true networks growing at an average of 7.1% per year to nearly $52 billion in 2010 and $48.8 billion in 2009. That’s up from last year’s forecast of 5.9% annual growth to $43.2 billion in 2009.
Cable networks passed broadcast networks in the competition for ad dollars last year for the first time, and PricewaterhouseCoopers expects the gap to grow.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Chengo


  • theo kie

    Okay, “it’s” now getting a little annoying….

  • David Burn


  • theo kie

    My comment wasn’t aimed at you, David, but at whomever feels the need to complain about such trivial stuff….

  • David Burn

    I’m just cussing (myself) because I hate making these kind of errors. Writers pride themselves on being masters of the language. Of course, we’re often able to rely on copy editors to help make things right. But on the blog, all my mistakes are instantly transparent. So, I actually appreciate readers helping to correct such things.