Turning Film Buffs Into Brand Evangelists

Netfilx is a great service. It’s also an important one, due to its disruptive impact on an entire category. People talk about TiVo changing the ad biz. A better bet is that the Netfilx’s mail-based model will take out the Blockbuster retail model altogether. No late fees

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.