Truth In Advertising?

I didn’t realize knowing how to play Lottery games was a barrier to trial. But this new “Find Your Way To Play” campaign from Cole & Weber United for Washington Lottery says it is.

Here’s a TV spot too.

This campaign looks innocent enough, but does Washington Lottery really want to say that you don’t need to be very smart to gamble away your earnings? I guess so.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.mahercomm.com/company/our-team/keith-hughes/ Khughes

    I’m not sure there’s anything here that would inspire me to want to buy a ticket. I certainly don’t aspire to wear those clothes.