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Truth In Advertising?

April 15, 2011 By 1 Comment

I didn’t realize knowing how to play Lottery games was a barrier to trial. But this new “Find Your Way To Play” campaign from Cole & Weber United for Washington Lottery says it is.

Here’s a TV spot too.

This campaign looks innocent enough, but does Washington Lottery really want to say that you don’t need to be very smart to gamble away your earnings? I guess so.

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Filed Under: Creative Review
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • http://www.mahercomm.com/company/our-team/keith-hughes/ Khughes

    I’m not sure there’s anything here that would inspire me to want to buy a ticket. I certainly don’t aspire to wear those clothes.