Truth In Advertising?

I didn’t realize knowing how to play Lottery games was a barrier to trial. But this new “Find Your Way To Play” campaign from Cole & Weber United for Washington Lottery says it is.

Here’s a TV spot too.

This campaign looks innocent enough, but does Washington Lottery really want to say that you don’t need to be very smart to gamble away your earnings? I guess so.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I’m not sure there’s anything here that would inspire me to want to buy a ticket. I certainly don’t aspire to wear those clothes.